The world has officially gone a little bit mad..

I just bought myself a toothbrush, nothing unusual in that really I guess, and to be fair I didn't really spend that much time choosing the one I wanted, I pretty much just looked up, grabbed one, and threw it in the basket. It then fell through the holes in the bottom of the basket and made me look a bit foolish. So, carrying my toothbrush in one hand, and recently admonished basket in the other, I made my way to the till. Again, nothing new. There was a bit of a queue, so I decided to busy myself (I get easily bored) by reading about my toothbrush. This is the bit that's worth reading, the rest was all preamble. Now, being no expert in the world of dental hygiene, maybe I am not the best person to comment of how toothbrushes are marketed. However, it's my blog, I'll do as I please.

If I were in charge of toothbrush marketing, and I feel the world would be a better place if this were the case, there are certain things I would look to highlight on the packaging. Things like how good it is at cleaning your teeth, which is pretty much all I expect from a toothbrush. However, the clever souls over at Oral B (though like everything else they are part of P&G) have decided to use the limited space on the packet to highlight the following three things:

*Ergonomically designed handle for greater comfort and glide.
*Three new colours
*Gum massaging bristle technology

Has anyone seriously thought when buying a toothbrush "Ooh I tell you what that last one I had was awfully uncomfortable in my hand, and to be honest I think the glide may have been hindered as a result, better buy myself a toothbrush with an ergonomically designed handle."

Or even, "You know what, i think the choice of colours is quite poor really, if only someone were to introduce 3 new colours, that would make me buy"

Or how about, "My gums could do with a bit of a massage, I wonder if there are any toothbrushes on the market that incorporate some kind of new bristle technology?"

Now that, ladies and gents, is proof that the world has gone mad in my opinion.

Till next time.